Marketing Foundations I

Credits: 0.5

Course Length

1 Semester

Step into the dynamic world of marketing with a heart rooted in faith and a desire to serve others with integrity.

Available August 2025

In this course, you’ll explore the role of marketing in business while learning foundational concepts in management, customer service, and economics. Through the lens of Scripture, you’ll examine how ethical marketing can reflect honesty, stewardship, and compassion—valuing people over profit and truth over persuasion. Learn how to identify target audiences, conduct meaningful market research, and design strategies that meet needs while honoring God. You’ll also explore the legal and moral responsibilities marketers face and consider how Christians can influence the business world with excellence, humility, and integrity. This course equips you to approach marketing not just as a skill, but as a calling to communicate truth and create value that uplifts others.

Required Materials

• Camera
• Video recording device with audio

Ready to Get Started with Our Online Academy?

Ignite Christian Academy has year-long open enrollment, so you can start this course at any time! Visit the tuition page of our online academy to learn more about pricing or click the button below to get started with enrollment today. Have questions first? Call us at 800.682.7396.

Back to Course List
Print This Page
Read Benefits of Ignite

Need help choosing courses? Call 800.682.7396 for curricula advice and placement testing options.

Overview of Concepts

• Unit 1: Foundations of Marketing
• Unit 2: The Role and Function of Marketing in Business
• Unit 3: Marketing and Economics
• Unit 4: Business Ownership and Government Regulations
• Unit 5: Legal Issues and Ethics
• Unit 6: The Impact of Finance on Marketing
• Unit 7: The Important of Market Research
• Unit 8: Marketing Concepts and Plans